Research shows that buy email database acquiring a new customer costs five to 25 times more than retaining an existing customer. While your sales success to an existing customer is between 60% and 70%, it's only 5% to 20% with a new prospect. It's also true that on average 65% of a company's business comes from existing customers, yet most only spend 21% of marketing budgets on it.
It's always a good idea to buy email database focus on your existing customers. It may sound easy, but according to a study by Bain & Company, 60-80% of customers who say they're satisfied no longer do business with the company that initially satisfied them. How can it be if they pretended they were satisfied in the first place? Often this is due to a lack of client connection afterwards. Read: How to retain your existing customers and what are the benefits?
Therefore, build strong buy email database relationships with existing customers and stay in close contact once you have a deal. This includes delivering on-going projects satisfactorily and giving them tips and tricks on how to improve their business. It is important not to make a hard sell during these relationship building exercises. As Leith observes, it's not all about dollars; simply aim to become a trusted expert within the community you serve.
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